UTM Link Builder

Create campaign URLs with UTM parameters to track where your website traffic comes from.

UTM Parameters

Required fields are marked with an asterisk.

Website URL *

utm_source *

utm_medium *

utm_campaign *

utm_term (optional)

utm_content (optional)

utm_id (optional)

Fill in the required fields

Fill in the required fields to generate your campaign URL.

utm_source

Identifies where the traffic comes from, such as Google, Facebook or newsletter.

utm_medium

Identifies the marketing channel, such as CPC, email or social.

utm_campaign

Identifies the specific marketing campaign.

utm_content

Helps distinguish multiple links or creatives within the same campaign.

Tip: Keep your UTM naming consistent across campaigns. Using lowercase values makes reporting easier and prevents duplicate campaign names.