CAC Calculator
Calculate your customer acquisition cost and find out how much you spend to acquire each new customer.
Acquisition Details
Enter your marketing and sales costs along with the number of new customers acquired.
Include advertising, content, social media, email, and other marketing costs.
Include sales salaries, commissions, software, and other acquisition costs.
Number of new customers acquired during the same period as your costs.
CAC Formula
CAC = Total Acquisition Costs ÷ New Customers
Total Acquisition Costs = Marketing Costs + Sales Costs
CAC Results
Your calculated customer acquisition cost.
Enter your acquisition details
Your CAC results will appear here.
How CAC is calculated
Customer Acquisition Cost (CAC) measures the average amount your business spends to acquire one new customer. Add your marketing and sales acquisition costs, then divide the total by the number of new customers acquired during the same period.
For example, if you spend $8,000 on marketing and sales and acquire 40 new customers, your CAC is $200 per customer.