Softative
Approved Aug 2026
Expert website design, GoHighLevel automation, and custom software for growing businesses
Softative is a web design and development studio that builds high-performance websites, custom web applications, and CRM automation systems for growing businesses. The team specializes in GoHighLevel (GHL) funnel setup a...
Business Type
AGENCY
Category
Software & Technology · Software Development
Target Audience
Businesses
About
Softative is a web design and development studio that builds high-performance websites, custom web applications, and CRM automation systems for growing businesses. The team specializes in GoHighLevel (GHL) funnel setup and integrates it with tools like Zapier, Make, Retell AI, QuickBooks, OpenWeather, and CompanyCam, alongside custom web app development on Next.js, headless CMS builds (Sanity, Strapi, Payload), and B2B/B2C website development. Projects are handled end-to-end by a senior-only engineering team, with standard websites typically delivered in 2-3 weeks and complex builds in 4-6 weeks. Softative also helps to build products like SAAS or MVP's.
Products & Services
GHL Funnel Setup & GoHighLevel Integration
Connects GoHighLevel with the rest of a client's tech stack, including Zapier, Make, Retell AI, QuickBooks, OpenWeather, and CompanyCam. Covers SMS compliance (A2P 10DLC), email deliverability setup, and secure API/OAuth integrations.
Make / Zapier Business Process Automation
Designs multi-step automation workflows across CRMs, spreadsheets, and internal tools, including OCR-based document data extraction. Built with error handling, retries, and monitoring so workflows don't fail silently.
Custom CMS Website Development
Builds headless CMS websites on Next.js with Sanity, Strapi, Payload, or a custom backend, including editor-friendly admin dashboards. Includes SEO-first page generation, structured data, and payment gateway integration (Stripe, Razorpay, PayPal).
Custom Web Application Development
Engineers complex, logic-heavy web applications for SaaS startups, agencies, and high-volume e-commerce that off-the-shelf software can't handle. Delivered through a structured process of discovery, architecture, development, QA, and deployment, with GHL Marketplace app experience.
B2B Website Development
Builds lead-generation websites for marketing agencies, B2B SaaS, and professional services, delivered either fully custom on Next.js/Astro or natively on GoHighLevel. Includes lead-routing automation, A/B testing, and ongoing SEO/content retainers.
B2C Website Development
Builds consumer-facing websites and e-commerce experiences for ecommerce brands, personal brands, and consumer startups, optimized for mobile conversion. Includes payment integrations (Stripe, Razorpay, PayPal, Cashfree) and customer retention automation like abandoned cart recovery.
Frequently Asked Questions
Company Details
Founded
2025
Team Size
1-10 Employees
Headquarters
India
