# Softative — Expert website design, GoHighLevel automation, and custom software for growing businesses

![Softative logo](https://assets.listedfirm.com/businesses/softative/logo/c5fca2bb-9d10-4311-990a-eff7c78d8b5d.webp)

> Canonical source: https://listedfirm.com/softative
> Status: Verified profile on Listed Firm

## About
Softative is a web design and development studio that builds high-performance websites, custom web applications, and CRM automation systems for growing businesses. The team specializes in GoHighLevel (GHL) funnel setup and integrates it with tools like Zapier, Make, Retell AI, QuickBooks, OpenWeather, and CompanyCam, alongside custom web app development on Next.js, headless CMS builds (Sanity, Strapi, Payload), and B2B/B2C website development. Projects are handled end-to-end by a senior-only engineering team, with standard websites typically delivered in 2-3 weeks and complex builds in 4-6 weeks. Softative also helps to build products like SAAS or MVP's.

## Company Details
- **Business Type:** agency
- **Category:** Software & Technology › Software Development
- **Founded:** 2025
- **Team Size:** 1-10 employees
- **Headquarters:** India
- **Website:** https://softative.com/

## Products & Services
- **GHL Funnel Setup & GoHighLevel Integration**: Connects GoHighLevel with the rest of a client's tech stack, including Zapier, Make, Retell AI, QuickBooks, OpenWeather, and CompanyCam. Covers SMS compliance (A2P 10DLC), email deliverability setup, and secure API/OAuth integrations.
- **Make / Zapier Business Process Automation**: Designs multi-step automation workflows across CRMs, spreadsheets, and internal tools, including OCR-based document data extraction. Built with error handling, retries, and monitoring so workflows don't fail silently.
- **Custom CMS Website Development**: Builds headless CMS websites on Next.js with Sanity, Strapi, Payload, or a custom backend, including editor-friendly admin dashboards. Includes SEO-first page generation, structured data, and payment gateway integration (Stripe, Razorpay, PayPal).
- **Custom Web Application Development**: Engineers complex, logic-heavy web applications for SaaS startups, agencies, and high-volume e-commerce that off-the-shelf software can't handle. Delivered through a structured process of discovery, architecture, development, QA, and deployment, with GHL Marketplace app experience.
- **B2B Website Development**: Builds lead-generation websites for marketing agencies, B2B SaaS, and professional services, delivered either fully custom on Next.js/Astro or natively on GoHighLevel. Includes lead-routing automation, A/B testing, and ongoing SEO/content retainers.
- **B2C Website Development**: Builds consumer-facing websites and e-commerce experiences for ecommerce brands, personal brands, and consumer startups, optimized for mobile conversion. Includes payment integrations (Stripe, Razorpay, PayPal, Cashfree) and customer retention automation like abandoned cart recovery.

## FAQ
**Q: What's Softative's typical project timeline?**
A: Most projects are completed within 3-5 weeks depending on complexity. A standard B2B website (5-8 pages) usually takes 2-3 weeks, while complex builds with custom animations, membership portals, or multi-step funnels run 4-6 weeks. Work is broken into clear phases so clients always know progress.

**Q: Which platforms does Softative integrate with GoHighLevel?**
A: Softative connects GoHighLevel with Zapier, Make, Retell AI for voice automation, QuickBooks for invoice syncing, OpenWeather for location-based triggers, and CompanyCam for job-site photo capture, plus custom integrations built on request.

**Q: Does Softative build fully custom websites or GoHighLevel-native sites?**
A: Both. Clients can choose a fully custom build on Next.js or Astro connected to their CRM via API and webhooks, or a native GoHighLevel website/funnel with automation triggers wired directly into every form and button.

**Q: Which CMS platforms does Softative work with?**
A: Softative builds headless CMS websites using Sanity, Strapi, Payload CMS, and WordPress headless setups, as well as fully custom CMS architectures with built-in SEO metadata and schema support.

**Q: Can Softative build custom GoHighLevel Marketplace apps?**
A: Yes. Softative has launched apps on the GHL Marketplace and builds both private, client-specific marketplace apps and public ones.

**Q: What ongoing support does Softative offer after launch?**
A: Softative offers retainer packages that include proactive monitoring, regular security patches, and a dedicated Slack channel for direct communication, along with monthly SEO and content management retainers.

## Social Links
- [facebook](https://www.facebook.com/softative)
- [instagram](https://www.instagram.com/softativee/)

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